April Ko

Colours are powerful, they can help evoke emotions and tell a story. Our brand colour is hex code #5426b6 and is called Purple Heart. To us, this symbolises our human-first approach with digital transformations. We believe that technology should amplify human experiences, not replace them.

We love seeing our B2B manufacturer clients like Washtech thrive, and wanted to share our three steps on how to get more sales for other similar companies.

For years we’ve been focusing on how to make in-person events more digital, with integrating social media, data collection and marketing automation, AR/VR experiences, and more. Now COVID-19 has challenged us to innovate towards creating digital versions of in-person experiences. How do we make sure that those key physical aspects of in-person experiences are conveyed digitally as well?