December 2020
Dynamo Athletic
Context
A strength and conditioning facility engaged Human Digital to establish their presence online. Human Digital developed a website with e-commerce abilities and integrated the product with a mobile application.
Problem
Dynamo was looking to attract more customers to their Sydney gym. They also wanted to integrate their class booking system to reduce the admin associated with bookings and payments.
Solution
Human Digital built a website that integrates with our app. After COVID, we had to check the number of members in the gym every hour. We had an app that members used to book into sessions, and Human digital connected it with the new website. They also built e-commerce capabilities into the site. Their team hosts the website and provides monthly maintenance.
Results
The client was absolutely blown away by the project’s cost. He has friends in business who spent significantly more on their websites. He was impressed by how the team attended to all of his ideas. He felt comfortable because he didn’t use jargon or made him feel stupid. He had a really positive experience.
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Background
Introduce your business and what you do there.
I’m the director of Dynamo Athletic. We’re a strength and conditioning facility for teenagers and adolescents in Sydney.
Opportunity / Challenge
What challenge were you trying to address with Human Digital?
We basically needed to create an online presence. Although we had social media accounts, I wasn’t focused on them. We also had a basic Squarespace website that a friend built. I wanted a professional website and as I had little knowledge in that field, I wanted to work with an expert.
Solution
What was the scope of their involvement?
Human Digital built a website that integrates with our app. After COVID, we had to check the number of members in the gym every hour. We had an app that members used to book into sessions, and Human digital connected it with the new website. They also built e-commerce capabilities into the site. Their team hosts the website and provides monthly maintenance.
What is the team composition?
I only interacted with Ben (Design Director), but he had other team members working on my website.
How did you come to work with Human Digital?
My partner previously engaged Human Digital to build a website for her company. She highly recommended them. I gave Ben a call, and we hit it off. I felt comfortable discussing my ideas with him from day one.
How much have you invested with them?
The project cost less than $5,000.
What is the status of this engagement?
We worked on this project between June–October 2020.
Results & Feedback
What evidence can you share that demonstrates the impact of the engagement?
I was absolutely blown away by the project’s cost because I have friends in business who spent significantly more on their websites. I was impressed by how Ben attended to all of my ideas. I felt comfortable working with him because he didn’t use jargon or make me feel stupid. I had a really positive experience.
How did Human Digital perform from a project management standpoint?
Their team provided constant updates about the project through an online whiteboard, Miro. However, I mostly communicated with Ben during our weekly calls and via email. I was impressed by how I was constantly in the loop even though I didn’t have development expertise.
What did you find most impressive about them?
Human Digital was incredibly accommodating. When partnering with an external agency to work on a project for your business, it can be daunting to let go of your ideas. I felt comfortable with Ben the entire time I worked with him. My requests were never a problem or difficult for them to accommodate.
Are there any areas they could improve?
No, I don’t have any constructive feedback for them. I had an awesome experience.
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