Website Design for Creative Artist and Educator

Kaylie Yee

Opportunity / Challenge

Web development for a dance mentorship program. It’s a program for young dancers who are trying to make it in the industry themselves to find their own version of success.

Solution

Human Digital provided web development services for the business. The team also helped with brand, strategy, color scheming, and site aesthetics. Additionally, we performed competitive research.

Feedback

Human Digital’s work met all client expectations. The team is communicative, thorough, and thoughtful. The team delivered a seamless presence that captured the dance mentorship program excellently. Human Digital is a professional vendor that accommodates all client needs.

Communication was awesome with them. That’s what sold me from the beginning. They’re very personable but super professional. The team always hit deadlines and never canceled meetings. With every step, they really made me feel comfortable that they were there to support me and achieved the results I wanted.

+
Read full review

Background

Introduce your business and what you do there.

I’m the founder of a dance mentoring business. It’s a program for young dancers who are trying to make it in the industry themselves and find their own version of success.

Opportunity / Challenge

What challenge were you trying to address with Human Digital?

When I first started, there weren’t a lot of businesses offering dance mentorship. I needed an open-minded team to help me with web development and branding.  

Solution

What was the scope of their involvement?

It started off as web development. The team really helped me pinpoint what made me different than my competition. They assisted me with branding, color scheme, and the aesthetic that I wanted for the website.

Additionally, they helped me figure out how I would take payments and communicate with interested parties. Because they do a lot of research with competitive brands with other creatives in my field, I was able to develop my brand more.

What is the team composition?

I worked with Ben (Founder & Designer), a web developer, and a copywriter.

How did you come to work with Human Digital?

My brother owns a gym and Human Digital did his website. They delivered a professional website while still including the personal touch of a small business. I felt confident that they’d be able to create something similar for me.

What is the status of this engagement?

We started working together in January 2021, and we launched in April 2021. Our relationship is ongoing with a maintenance agreement.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?

One of my previous students now books all of her private sessions through my website. It completely streamlined that communication for me. I have three new students that I’ve already started mentoring who all found me through the website. Some of my previous students have reached out to me about working with Human Digital to start their own business as well.

How did Human Digital perform from a project management standpoint?

Communication was awesome with them. That’s what sold me from the beginning. They’re very personal but super professional. The team always hit deadlines and never canceled meetings. If anything, I was the one that slowed them down at times since there were a lot of questions I didn’t know how to answer.

With every step, they really made me feel comfortable that they were there to support me but not in a pushy way. There was one moment where I felt overwhelmed during the process and I wasn’t sure that the website was going in the direction that I wanted. Straightaway, I decided I needed to pause for a moment because I felt like things were getting lost. Human digital was able to talk me through this and easily figured out the correct solutions to keep going.

What did you find most impressive about them?

Human Digital was able to communicate well with my personal needs. They were able to navigate exactly how I wanted to work. They’re great at creating professional websites with a personal touch.

Are there any areas they could improve?

No, I have no faults with their work. I’m super proud of the website they built. Ben was super accommodating with everything that I wanted and needed.  

Do you have any advice for potential customers?

My advice is to be clear and honest from the get-go about what you want and what you’re dreaming up for your business. The more information you give them about yourself and your experience, the better.

SERVICES →

Let's build something together

If you have a digital project in mind, we would be happy to have a chat about how we can make that happen.

Ben van Rooy

Founder and Design Director
NZ +64 9 889 3377

Daan Nooteboom

Account Director Australia
AU +61 2 8005 7770