Alspec is the market leader in the design and distribution of innovative aluminum systems to the architectural, residential, industrial and home improvement markets. Alspec needed a website for a new product line launch that showcased their new business Aluminum Facade Systems.
A new business unit was created for a completely new product range that didn't fit within Alspec's core business. We needed to create a new website and have a supporting marketing campaign to build brand awareness and ultimately sales.
The goal was to create a website that was premium in look and feel but simple and easy to navigate. The business goal was to have 1,000 impressions within the first month and 20 inquiries/leads per week from the website.
A premium website to showcase the new business and product range. Key features include; automated marketing, animated colour charts, animated custom fabrication icons, and live user analytics and feedback.
The website needed to be launched in four weeks so we wasted no time having a discovery meeting to get us all on the same page. Human Digital then came back with some research findings to ensure our website would stand out among the competition.
A week later we had a design and loose template to work on. The Human Digital team gave us some great recommendations on how best to appeal to our audience. A few weeks later all the content we provided had been uploaded and the website went live.
The website has had over 5k impressions on Google and seen over 1.9k visitors since launching in July 2020.