Unilever
Unilever Professional wanted to raise awareness of their Surf Professional Detergent line, available at Bunnings Warehouse — a well-known destination for DIYers and trade professionals across Australia. To reach time-poor small business owners and DIY consumers in an engaging way, Spotify was chosen as the campaign platform. Human Digital was brought in to develop, localize, and amplify creative content, ensuring maximum platform fit, audience connection, and brand impact.