What we do

Havana Coffee set out to boost brand visibility and capture qualified leads among café owners and office managers exploring commercial coffee solutions. The challenge was reaching this niche B2B audience, hospitality and workplace decision-makers with strong purchase intent, while maintaining cost efficiency across digital platforms.

Critical infrastructure industries face increasing pressure to comply with evolving cyber security regulations while defending against targeted attacks. ABB needed to raise awareness and generate qualified leads for its Cyber Security offerings in Process Automation Energy Industries (PAEN). The challenge was to engage a diverse global audience and drive cost-efficient conversions across both awareness and performance-focused channels.

The global utilities industry faces increasing pressure from ageing infrastructure, budget constraints, and workforce skill gaps. ABB recognised that many utilities needed a comprehensive strategy to optimise uptime, improve maintenance, and plan future-proof investments. However, buyers in this sector move slowly, with long non-linear purchase journeys—only 5% are sales-ready at any given time. The marketing challenge was to reach and nurture both existing and new customers through valuable content across diverse global markets, in multiple languages, and on appropriate platforms.