Ben van Rooy
Founder & CEO
Ben van Rooy is the founder and CEO of Human Digital, bringing over 20 years of international experience in business strategy, marketing and digital transformation. Having lived and worked across Auckland, Sydney, London and New York, Ben has developed a global perspective on how businesses grow, adapt and compete in increasingly complex markets.
Throughout his career, Ben has worked with leading organisations including Deloitte, American Express, Macquarie, Commonwealth Bank, ANZ, General Electric, ABB, Unilever and IAG. His experience spans management consulting, financial services, technology and industrial markets, where he has helped leadership teams navigate change, strengthen their market positioning and translate commercial ambition into measurable growth. With an Executive MBA from Brown University and IE Business School, Ben combines strategic thinking with a practical understanding of what it takes to build and grow a business.
In 2019, Ben founded Human Digital with a belief that successful marketing starts with understanding people. Today, he leads the agency's work with B2B organisations across Australia, New Zealand and international markets, connecting business strategy, sales and marketing systems, and growth execution. His approach goes beyond individual campaigns, helping clients understand their customers, identify opportunities and build the capabilities needed for sustainable commercial success.
Ben believes the best business relationships are built on trust, curiosity and shared ambition. His philosophy is simple: do great work and be great to work with. Whether advising senior executives, developing go-to-market strategies or bringing together teams across different markets, he values collaboration, evidence-based decision-making and creating outcomes that benefit both clients and the people behind their businesses.
Outside Human Digital, Ben is actively involved in business leadership, governance and the wider entrepreneurial community. A member of the Institute of Directors and the Icehouse Ventures Extended Team, he maintains a strong interest in innovation, emerging technologies and the future of business. Beyond work, he enjoys photography, contemporary art, cycling and travel, bringing the same curiosity and enthusiasm for learning to his personal pursuits as he does to his professional life.
We work with brands we believe in.
.png){kind=spacer}
