We are Human Digital

Unilever Professional aimed to enhance brand awareness with trade customers across Australia and New Zealand for its portfolio of cleaning and laundry brands stocked at Bunnings sheds in Australia and New Zealand. The challenge was to deliver high-reach, cost-effective Google Search and Display campaigns to drive views and clicks to the Bunnings website.

Unilever Professional set out to increase awareness of Jif Professional — a versatile cleaning solution with over 100 uses — available at Bunnings across Australia. To reach business operators, Human Digital was engaged to deliver a Spotify-based awareness campaign designed to showcase Jif’s superior cleaning performance and everyday utility.

Unilever Professional wanted to raise awareness of their Surf Professional Detergent line, available at Bunnings Warehouse — a well-known destination for DIYers and trade professionals across Australia. To reach time-poor small business owners and DIY consumers in an engaging way, Spotify was chosen as the campaign platform. Human Digital was brought in to develop, localize, and amplify creative content, ensuring maximum platform fit, audience connection, and brand impact.