We are Human Digital

Unilever Professional set out to increase awareness of Jif Professional — a versatile cleaning solution with over 100 uses — available at Bunnings across Australia. To reach business operators, Human Digital was engaged to deliver a Spotify-based awareness campaign designed to showcase Jif’s superior cleaning performance and everyday utility.

Unilever Professional wanted to raise awareness of their Surf Professional Detergent line, available at Bunnings Warehouse — a well-known destination for DIYers and trade professionals across Australia. To reach time-poor small business owners and DIY consumers in an engaging way, Spotify was chosen as the campaign platform. Human Digital was brought in to develop, localize, and amplify creative content, ensuring maximum platform fit, audience connection, and brand impact.

ABB had created a powerful brand campaign — "Unstoppable" video series celebrating the real stories of women breaking barriers across industries that lack gender diversity like mining, manufacturing, and oil & gas. With a bold commitment to sustainability and inclusion, ABB needed to amplify these stories globally. That’s where Human Digital came in.