Havana Coffee set out to boost brand visibility and capture qualified leads among café owners and office managers exploring commercial coffee solutions. The challenge was reaching this niche B2B audience, hospitality and workplace decision-makers with strong purchase intent, while maintaining cost efficiency across digital platforms.
Human Digital launched a two-pronged Google Ads strategy:
- Performance Max Campaign
Designed to maximize reach across Search, Display, YouTube, and Gmail placements using automation, asset-based creatives, and smart bidding strategies. - Search Campaign
Targeted high-intent keyword queries to capture demand from users actively seeking café or office coffee solutions.
Custom targeting, view-through conversion tracking, and landing pages optimized for business buyers supported the campaign infrastructure.
What We Deliver
This two-week campaign ran across Google Search and Performance Max, targeting café owners and office managers in New Zealand seeking commercial coffee solutions.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
The Impact
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
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