We met café owners and office managers in the moment they were looking for better coffee solutions, turning that intent into real conversations and qualified leads.
This two-week campaign ran across Google Search and Performance Max, targeting café owners and office managers in New Zealand seeking commercial coffee solutions.

Human Digital launched a two-pronged Google Ads strategy:
- Performance Max Campaign
Designed to maximize reach across Search, Display, YouTube, and Gmail placements using automation, asset-based creatives, and smart bidding strategies. - Search Campaign
Targeted high-intent keyword queries to capture demand from users actively seeking café or office coffee solutions.
Custom targeting, view-through conversion tracking, and landing pages optimized for business buyers supported the campaign infrastructure.
The Impact


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