Havana

Turning coffee demand into real business growth

Turning coffee demand into real business growth

We met café owners and office managers in the moment they were looking for better coffee solutions, turning that intent into real conversations and qualified leads.

This two-week campaign ran across Google Search and Performance Max, targeting café owners and office managers in New Zealand seeking commercial coffee solutions.

Turning coffee demand into real business growth

Human Digital launched a two-pronged Google Ads strategy:

  • Performance Max Campaign
    Designed to maximize reach across Search, Display, YouTube, and Gmail placements using automation, asset-based creatives, and smart bidding strategies.
  • Search Campaign
    Targeted high-intent keyword queries to capture demand from users actively seeking café or office coffee solutions.

Custom targeting, view-through conversion tracking, and landing pages optimized for business buyers supported the campaign infrastructure.

The Impact

Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.

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Let's build something good together

If you have a project in mind, we would be happy to have a chat about how we can make it happen.

Ben van Rooy

Strategy Director

Nick Brown

Marketing Director