Campaigns

Payments was the most cited issue raised by providers and business The provider experience was manual with invoices being emailed, posted, and faxed to icare. Payment was slow and the experience was inconsistent.

ABB set out to position itself as a technology leader in sustainable metals production, specifically promoting its role in the shift toward fossil-free steel. The challenge: engaging a niche, highly technical B2B audience across multiple global markets, where buying cycles are long and digital lead generation is traditionally difficult. The campaign was rolled out in two waves: the first focused on building awareness and testing creative, messaging, and channels. The second applied those learnings to sharpen targeting and drive higher-quality, cost-efficient lead generation at scale.

Unilever Professional set out to increase awareness of Jif Professional — a versatile cleaning solution with over 100 uses — available at Bunnings across Australia. To reach business operators, Human Digital was engaged to deliver a Spotify-based awareness campaign designed to showcase Jif’s superior cleaning performance and everyday utility.

The mandate was to create an online presence that caters to both industry veterans and newcomers, presenting Success Formula as a thought leader while driving engagement through strategic design and content placement.