Campaigns

Washtech was utilizing an outdated database system for their knowledge base document management. The system's lack of vendor support and suboptimal user interface severely hindered efficient document retrieval processes for both internal staff and external customers.

ABB had created a powerful brand campaign — "Unstoppable" video series celebrating the real stories of women breaking barriers across industries that lack gender diversity like mining, manufacturing, and oil & gas. With a bold commitment to sustainability and inclusion, ABB needed to amplify these stories globally. That’s where Human Digital came in. The objective: not just visibility, but engagement, reaching both decision-makers and the next generation of talent.

The challenge was to modernize the 30+ year old branding of NZ Pump Co. to better reflect their current products and global presence, moving away from outdated imagery to a new identity that could effectively communicate their values and offerings to a worldwide market.

The mandate was to create an online presence that caters to both industry veterans and newcomers, presenting Success Formula as a thought leader while driving engagement through strategic design and content placement.