Creative

OMO Professional had a heavy-duty laundry liquid built to shift the grease, oil, and mud of trade work. Human Digital built the visibility to match it, right on the roads into Bunnings.

The client wanted to Increase awareness and generate leads for electric vehicle (EV) charging solutions among Australian City Councils.

Payments was the most cited issue raised by providers and business The provider experience was manual with invoices being emailed, posted, and faxed to icare. Payment was slow and the experience was inconsistent.

The global utilities industry faces increasing pressure from ageing infrastructure, budget constraints, and workforce skill gaps. ABB recognised that many utilities needed a comprehensive strategy to optimise uptime, improve maintenance, and plan future-proof investments. However, buyers in this sector move slowly, with long non-linear purchase journeys—only 5% are sales-ready at any given time. The marketing challenge was to reach and nurture both existing and new customers through valuable content across diverse global markets, in multiple languages, and on appropriate platforms.