Havana is a New Zealand based brewing company that sells coffee, brewgear and merchandise.


Havana approached Human Digital to design a Shopify site to attract new customers, convert web visitors by reducing the number of clicks to buy, and provide an optimum user experience.


Human Digital started by auditing the existing site and setting expectations with the clients. Research and development stage consisted of competitor research, user journey and persona development of all of their potential customers. After gathering inspiration and taking decisions on the design direction and photography we started to develop the site.

With regular catchups, proposing new directions for the category pages, coffee selector tool and design re-iteration we were able to launch a new and improved site without compromising on how Havana as a brand is represented visually. We successfully reduced the number of clicks to buy the products and edited photography making a cohesive, seamless and easy to use.