Juvi Rivera
Digital Marketer
Juvi Rivera graduated from college in America before moving to Sydney, Australia to pursue her dream of learning how to surf and, along the way, found an exciting career in digital marketing. She began her career in Business-to-Consumer (B2C) marketing as part of Australia's leading social media agency, where she gained expertise in social media strategy, from influencer marketing to organic content and community management. She had her hands in creative production, learning to integrate photo, video, and graphic design with strategic digital implementation to elevate some of Australia’s leading brands.
Building on her design skills, Juvi ventured into branding and content creation, which ultimately led her to a role at a fast-growing IT start-up. By applying her expertise in social media marketing, branding, and content creation to the realm of Business-to-Business (B2B) marketing, she played a crucial role in shaping the company's brand and marketing strategy. Within 2 years, she saw the team triple in size and was recognised as the 8th fastest growing IT company in Australia.
Juvi firmly believes that marketing holds the key to driving sales growth for B2B companies, and that there are valuable lessons B2B can learn from B2C marketing, such as the power of storytelling, trends, and adding a “human” touch to all levels of the marketing funnel. This makes her a dynamic asset to Human Digital.
When she's not at work, Juvi enjoys reading self-development books and staying active by lifting weights, swimming laps, hiking through the bush, and, of course, surfing.
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