Strategy

The campaign employed a multi-platform strategy, leveraging Google Ads and Meta platforms (Instagram and Facebook), as indicated by the campaign plan and results slides. The team conducted detailed performance analysis through each stage of the funnel — from building brand perceptions to driving sales actions. The insights slide reveals a focus on lead quality, geographic targeting, and demographic engagement to refine the approach.

The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.

Washtech was utilizing an outdated database system for their knowledge base document management. The system's lack of vendor support and suboptimal user interface severely hindered efficient document retrieval processes for both internal staff and external customers.

Human Digital partnered with Noel Leeming Commercial to shift from reactive lead generation to a structured B2B revenue full-funnel marketing approach, balancing brand, demand, and account customer focus.