B2B Digital Marketing. By Humans, For Humans.

At Human Digital, we believe B2B doesn’t mean business-to-boring.

We exist at the intersection of people and performance—where digital tools amplify human understanding, and strategy meets empathy.We're a human-first, digital-led agency that turns data into decisions and clicks into conversations.

Yes, we love spreadsheets—but even more, we love what they unlock: measurable outcomes that move real people, not just numbers.

We’re not here for BAU.

We’re here to help brands break habits, win hearts, and create the kind of work that sticks, scales, and sells.

Talk to a Human

The Humans

Ben van Rooy

Managing Director

Nick Brown

Digital Marketing Director

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Humans we work with

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Work that works

With a tasty blend of conversion meeting connection, we do work that truly works.
Serving up measurable results that will leave your business hungry for more.

More of our work

ABB Cyber Security Linkedin & Google Campaign

Critical infrastructure industries face increasing pressure to comply with evolving cyber security regulations while defending against targeted attacks. ABB needed to raise awareness and generate qualified leads for its Cyber Security offerings in Process Automation Energy Industries (PAEN). The challenge was to engage a diverse global audience and drive cost-efficient conversions across both awareness and performance-focused channels.

ABB Utilities Multi-Channel Campaign (LinkedIn, Google & Email)

The global utilities industry faces increasing pressure from ageing infrastructure, budget constraints, and workforce skill gaps. ABB recognised that many utilities needed a comprehensive strategy to optimise uptime, improve maintenance, and plan future-proof investments. However, buyers in this sector move slowly, with long non-linear purchase journeys—only 5% are sales-ready at any given time. The marketing challenge was to reach and nurture both existing and new customers through valuable content across diverse global markets, in multiple languages, and on appropriate platforms.

ABB Metals Fossil Free Steel Linkedin & Google Campaign

ABB set out to position itself as a technology leader in sustainable metals production, specifically promoting its role in the shift toward fossil-free steel. The challenge: engaging a niche, highly technical B2B audience across multiple global markets, where buying cycles are long and digital lead generation is traditionally difficult. The campaign was rolled out in two waves: the first focused on building awareness and testing creative, messaging, and channels. The second applied those learnings to sharpen targeting and drive higher-quality, cost-efficient lead generation at scale.