FOR FIELDAYS EXHIBITORS
Turn your Fieldays leads into sales
You spent four days at Mystery Creek and walked away with a scanner full of leads. Here is how to turn them into real pipeline, before they go cold.
Free guide. No form, just the playbook.
The leads were warm. Then everyone went home.
Most people who stopped at your stand are buyers, and they likely want to be followed up.
The interest you collected at the stand is real, but it is borrowed. The moment the gates close it starts to fade, buried under the next job, the weather and the ten other stands they visited. Most exhibitors never follow up properly, so the leads they paid good money to collect quietly go cold.
And these are not idle browsers. Research into trade show audiences shows most attendees have buying authority, and around half actually want a follow-up after the event. The interest is there. It just has a short shelf life.
And these are not idle browsers. Research into trade show audiences shows most attendees have buying authority, and around half actually want a follow-up after the event. The interest is there. It just has a short shelf life.
Two ways to make the most of it
Do it yourself
Grab the free follow-up guide. It is the exact five-step sequence we use to warm event leads, written so you can run it yourself this week.
- what to send and when
- how to set up retargeting
- how to set up retargeting
- the mistakes that kill follow-up
- a worked NZ example
Have Human Digital run it
We turn your scan list into a live follow-up engine: a warm email sequence and a retargeting campaign aimed at the people who stopped at your stand. You approve it, we run it.
- Send us your scan list.
- We build the email sequence and retargeting campaign.
- You approve it
- We run it
A playbook, not a sales pitch
Everything we would do to turn a stand full of leads into sales, written so you can run it yourself. Inside:
- The new rules of event follow-up, and why chasing the meeting backfires
- The five-step warming sequence, what to send on day 1, 4, 7, 10 and 14
- How to set up retargeting so you stay visible long after the event
- The mistakes that quietly kill a follow-up
- How to turn this year's leads into next year's opportunities
Rather hand it over?
Here is how that works.
- You send us your list. The names, emails and details you collected at the stand.
- We build the follow-up. A warm email sequence and a retargeting campaign across Meta, Google and LinkedIn, written to sound like you
- You approve it, we run it. Then we keep your brand in front of those leads while they decide.
We do this for Kiwi businesses like yours
NZ Pump is a strong Kiwi brand within the farming industry, a name you would recognise. We redeveloped their digital presence so their brand and website show up across search and AI, making sure the right people keep finding them.
Within two months we increased their website sessions by 50% and deepened engagement by 66%. From there we took them global, drawing traffic from the US, China and beyond. Today NZ Pump sells to customers in over 111 countries.
Within two months we increased their website sessions by 50% and deepened engagement by 66%. From there we took them global, drawing traffic from the US, China and beyond. Today NZ Pump sells to customers in over 111 countries.
A note from Ben
Kia ora, I'm Ben, founder of Human Digital.
Every year we watch good Kiwi businesses spend big on a Fieldays stand, then let the leads go cold because the follow-up never quite happens. It is the most fixable problem in marketing, and you do not need an agency to solve it.
This guide is a simple version of what we would do, written so you can run it yourself. If you would rather hand it over, you know where we are. Either way, I hope to see you get a return on your Fieldays investment.
Ben van Rooy
Founder
Human Digital
Every year we watch good Kiwi businesses spend big on a Fieldays stand, then let the leads go cold because the follow-up never quite happens. It is the most fixable problem in marketing, and you do not need an agency to solve it.
This guide is a simple version of what we would do, written so you can run it yourself. If you would rather hand it over, you know where we are. Either way, I hope to see you get a return on your Fieldays investment.
Ben van Rooy
Founder
Human Digital
Your leads, worked before they cool.
Get the guide and run it yourself, or have us do it for you. Either way, start while the leads are still warm.
Or talk to me directly. If you would rather just talk it through, I am the one who picks up. Email me, text me, or grab a time that suits.
Or talk to me directly. If you would rather just talk it through, I am the one who picks up. Email me, text me, or grab a time that suits.
Book a 30 minute call with Ben
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