November 2023
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ABB Unstoppable
Client
ABB is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses.
Problem
ABB sought to amplify brand awareness and engagement across global markets, targeting specific industries with their 'Unstoppable' campaign.
Process
Utilized storytelling in video campaigns across LinkedIn and YouTube, carefully adjusting strategies to optimize cost and engagement.Leveraged detailed analytics to tailor content and media investment, focusing on key markets and industries for maximized impact.
Deliverables
Created a diverse set of LinkedIn and YouTube ad campaigns with a robust analytics dashboard. Developed multiple engaging video stories highlighting the 'Unstoppable' theme across various regions. Executed a targeted ad strategy with detailed performance metrics and engagement analytics.
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Results
- Overall, the campaign achieved a total of 549,580 impressions and 187,503 video views.
- The highest volume of impressions was recorded in South America, while North America had the highest cost per impression.
- Australia showcased the highest video completion rate at 11%.The campaign saw a total view rate of 34.12% across all regions, surpassing the benchmark of 20%.
- The Click-Through Ratio (CTR) of 0.46% exceeded the target benchmark of 0.44%.
- Engagement metrics indicate a 50% growth in audience interaction compared to previous campaigns.
- Retargeting efforts resulted in a high view rate of 50.2% and a CTR of 1.03%, the highest among all regions.
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