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ABB had created a powerful brand campaign — "Unstoppable" video series celebrating the real stories of women breaking barriers across industries that lack gender diversity like mining, manufacturing, and oil & gas. With a bold commitment to sustainability and inclusion, ABB needed to amplify these stories globally. That’s where Human Digital came in. The objective: not just visibility, but engagement, reaching both decision-makers and the next generation of talent.
Process
Human Digital designed a multi-wave amplification strategy:
Wave 1: Launch ABB’s original creative globally with a high-budget awareness push across LinkedIn and YouTube.
Wave 2: Introduce localized content testing, translating assets into Spanish and Portuguese. Focus spend on high-performing regions, outperforming industry benchmarks by 20%.
Wave 3: Pivot to short-form, socially-optimized video (~45 seconds) to drive up video completion rates, engagement, and efficiency — even with a 44% lower budget on ad spend.
At every step, Human Digital continuously optimized targeting, creative formats, and media allocation, ensuring relevance, resonance, and ROI.
Deliverables
ABB engaged Human Digital to strategically amplify the Unstoppable campaign through LinkedIn and Youtube, ensuring that the stories resonated in 16+ countries, across English, Spanish, and Portuguese-speaking audiences.
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Results
Across three waves, Human Digital helped ABB turn a brand campaign into a global movement:
Not just numbers — the Unstoppable campaign generated real conversations, proving that by sharing stories, we're able to beat perceptions and move the needle.
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
