A manufacturer of EV batteries, wanted qualified leads across many regions globally on LinkedIn. They aimed for brand awareness and cost-effective conversions.
We launched a targeted LinkedIn campaign with two ad types:
- Short Video Ads: Showcased the innovative technology and sleek manufacturing process behind ABC's batteries.
- Document Ads: Offered downloadable white papers packed with info on the benefits and performance of battery manufacturing software
What We Delivered
Showcased the innovative technology and sleek manufacturing process behind the client's batteries.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
The Impact
Reach:
Over 560,000 impressions across the Americas, Europe, and India.
Leads: Surpassed goals by 295%, generating 427 qualified leads.
Cost-Effectiveness:
The average cost per lead (CPL) was 69% lower than their target!
Content Power:
Document Ads, offering valuable content, drove a surprising 69% of the leads.
Video Advantage:
Video Ads, while generating fewer leads, boasted higher click-through rates (CTR) and lower costs, suggesting they were crucial for grabbing attention.
Takeaway:
The campaign highlights the power of a strategic mix. Valuable downloadable content converted well, while captivating video ads amplified brand awareness and kept costs low. By combining these elements, this client crushed their lead generation goals.
