A manufacturer of EV batteries, wanted qualified leads across many regions globally on LinkedIn. They aimed for brand awareness and cost-effective conversions.
Showcased the innovative technology and sleek manufacturing process behind the client's batteries.
We launched a targeted LinkedIn campaign with two ad types:
- Short Video Ads: Showcased the innovative technology and sleek manufacturing process behind ABC's batteries.
- Document Ads: Offered downloadable white papers packed with info on the benefits and performance of battery manufacturing software
The Impact
Reach:
Over 560,000 impressions across the Americas, Europe, and India.
Leads: Surpassed goals by 295%, generating 427 qualified leads.
Cost-Effectiveness:
The average cost per lead (CPL) was 69% lower than their target!
Content Power:
Document Ads, offering valuable content, drove a surprising 69% of the leads.
Video Advantage:
Video Ads, while generating fewer leads, boasted higher click-through rates (CTR) and lower costs, suggesting they were crucial for grabbing attention.
Takeaway:
The campaign highlights the power of a strategic mix. Valuable downloadable content converted well, while captivating video ads amplified brand awareness and kept costs low. By combining these elements, this client crushed their lead generation goals.
