December 2023
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Jif Professional Cleaning
Client
Bunnings is a prominent Australian brand known for its range of professional products.
Problem
The campaign employed a multi-platform strategy, leveraging Google Ads and Meta platforms (Instagram and Facebook), as indicated by the campaign plan and results slides. The team conducted detailed performance analysis through each stage of the funnel — from building brand perceptions to driving sales actions. The insights slide reveals a focus on lead quality, geographic targeting, and demographic engagement to refine the approach.
Process
- Campaign Strategy Development:Crafted a comprehensive plan focusing on enhancing brand awareness and sales for Jif Bunnings, with targeted digital advertising across Google and Meta platforms.
- Execution and Optimization:Launched and meticulously monitored the campaign, adjusting for optimal performance through real-time analytics, with a focus on key demographics and device usage.
- Performance Analysis and Insight Generation:Evaluated campaign outcomes, yielding detailed performance insights, which informed best practices and strategic planning for subsequent marketing initiatives.
Deliverables
Campaign Performance and Analytics Report Strategic Marketing Insights and Recommendations Optimization and Investment Strategy for Future Campaigns Best Performing Creative Assets Collection Lead Conversion and Quality Assessment Analysis"
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Results
Quantitative results from the campaign are impressive, with over 2.7 million impressions, exceeding the target by a significant margin, and a click-through rate (CTR) averaging 7.79%. The Google Ads performance was particularly strong, with a 13.71% CTR. The Meta Ads performance, although lower in CTR, contributed to a diversified approach. The device performance analysis indicated a high engagement on mobile devices.
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