June 2024
City Councils Accelerate EV Charging Adoption with Targeted LinkedIn Campaign
Client
Electric Vehicle (EV) Charger Manufacturer
Problem
Increase awareness and generate leads for electric vehicle (EV) charging solutions among Australian City Councils.
Process
Solution:
A data-driven LinkedIn campaign utilising various ad formats and Account-Based Marketing (ABM) strategies.
Deliverables
Generated a substantial number of leads at a significantly lower Cost-per-Lead (CPL) compared to traditional methods
Results
- Reach: Achieved a significant number of impressions (154k+).
- Engagement: Reduced Cost-per-Click (CPC) by 69% compared to traditional LinkedIn campaigns. Messaging Ads boasted the highest Click-Through Rate (CTR) at 8.75%.
- Leads: Generated a substantial number of leads (160+) at a significantly lower Cost-per-Lead (CPL) compared to traditional methods (82% decrease). Single image ads outperformed others in lead generation.
ABM Impact: Targeting specific City Councils proved highly effective.
Key Learnings:
- Targeted Messaging with ABM: Ensured relevant ads reached the right decision-makers within City Councils.
- Optimised Ad Formats: Utilised various ad formats (single image, carousel, messaging) to achieve different campaign goals (impressions, clicks, leads). Single images excelled for lead generation.
Data-Driven Approach: Continuously optimised campaigns based on performance data to maximise cost-effectiveness.
Conclusion:
This LinkedIn campaign successfully generated awareness, clicks, and leads for EV charging solutions among Australian City Councils. The strategic use of ABM, diverse ad formats, and data-driven optimisation resulted in a significant cost reduction compared to traditional methods.
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