Unilever

Dove Amenities Linkedin Campaign

Hotels generate significant plastic waste from single-use bathroom amenities, and Dove wanted to promote its sustainable, refillable alternatives to decision-makers in the hospitality industry. The campaign’s goal was to educate hotel leaders in high-priority U.S. markets (New York and California) on the benefits of switching to Dove's eco-friendly solutions while driving whitepaper downloads through LinkedIn Lead Gen Ads.

Process

● Delivered a LinkedIn campaign tailored by funnel stage and hotel decision-maker role across key U.S. regions.
● Developed brand-aligned single image and carousel creatives focused on sustainability and cost-saving.
● Reallocated budget mid-flight to high-performing ad formats and refined targeting based on engagement.
● Ongoing performance monitoring with benchmark comparisons to guide creative and audience optimisations.

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Deliverables

Executed a 3-month full-funnel LinkedIn Lead Gen campaign targeting hospitality decision-makers with sustainability-focused creative and optimised ad formats.