.jpg)
Hotels generate significant plastic waste from single-use bathroom amenities, and Dove wanted to promote its sustainable, refillable alternatives to decision-makers in the hospitality industry. The campaign’s goal was to educate hotel leaders in high-priority U.S. markets (New York and California) on the benefits of switching to Dove's eco-friendly solutions while driving whitepaper downloads through LinkedIn Lead Gen Ads.
● Delivered a LinkedIn campaign tailored by funnel stage and hotel decision-maker role across key U.S. regions.
● Developed brand-aligned single image and carousel creatives focused on sustainability and cost-saving.
● Reallocated budget mid-flight to high-performing ad formats and refined targeting based on engagement.
● Ongoing performance monitoring with benchmark comparisons to guide creative and audience optimisations.
What We Deliver
Executed a 3-month full-funnel LinkedIn Lead Gen campaign targeting hospitality decision-makers with sustainability-focused creative and optimised ad formats.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
.jpg)
The Impact
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
