NZ Pump Co. is renowned for manufacturing Ezi-action Drum Pumps and distributing them worldwide, with a history spanning over 25 years and facilities in the UK, USA, and New Zealand.
The challenge was to modernize the 30+ year old branding of NZ Pump Co. to better reflect their current products and global presence, moving away from outdated imagery to a new identity that could effectively communicate their values and offerings to a worldwide market.
The project involved collaborative workshops, stakeholder interviews, and a deep dive into brand perception, both internally and externally. The outcome was a set of fresh branding materials and guidelines that encapsulate the company's evolution and future direction.
Human Digital revitalized NZ Pump Co's brand identity to reflect their modern product range and global reach. The rebranding included a clean, contemporary logo, color scheme, and marketing collateral that resonates with a global audience, ensuring brand consistency across various media.
The new branding was strategically developed to be global and modern, with the design process closely aligned with the CEO’s vision, resulting in a brand image that is both appealing and functional for NZ Pump Co.'s diverse clientele.