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Unilever Professional wanted to raise awareness of their Surf Professional Detergent line, available at Bunnings Warehouse — a well-known destination for DIYers and trade professionals across Australia. To reach time-poor small business owners and DIY consumers in an engaging way, Spotify was chosen as the campaign platform. Human Digital was brought in to develop, localize, and amplify creative content, ensuring maximum platform fit, audience connection, and brand impact.
Process
● Creative development of: platform-optimized audio scripts and voiceover productions, canvas videos, display banners
● Tone of voice: light-hearted, cheeky, distinctly Australian — aligned with Spotify’s best practices
● Execution: Setup and deployment across Spotify’s ad network, targeting users by behavior, context, and geography
This creative approach ensured maximum listener retention, visual engagement, and brand memorability.
Deliverables
Human Digital partnered with Unilever and Spotify to build a full-funnel audio-first campaign that was native to the platform and tailored to the target audience.
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Results
🎧Want to listen to the ads?
Click here to listen to Surf Pro Ad 1
Click here to listen to Surf Pro Ad 2
The campaign outperformed across all KPIs — driving visibility, engagement, and most importantly, real-world sales uplift:
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
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