Deployment

We recognised that sustainability means different things to different decision makers, so we built a role and stage based LinkedIn campaign to drive higher quality leads.

The campaign employed a multi-platform strategy, leveraging Google Ads and Meta platforms (Instagram and Facebook), as indicated by the campaign plan and results slides. The team conducted detailed performance analysis through each stage of the funnel — from building brand perceptions to driving sales actions. The insights slide reveals a focus on lead quality, geographic targeting, and demographic engagement to refine the approach.

Unilever Professional faced the challenge of creating refreshed AU and NZ websites that could effectively showcase its full professional product portfolio, strengthen individual brand presence, and provide engaging content for professional audiences.

The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.