Account Based Marketing

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Account Based Marketing

Account Based Marketing is a focused growth strategy that aligns marketing and sales around a clearly defined set of high value accounts. Rather than casting a wide net, ABM concentrates effort and investment on the organisations most likely to drive meaningful revenue and long term partnerships.

We combine deep audience insight, data and creative execution to engage buying groups within your target accounts. This includes personalised content, tailored digital experiences and coordinated outreach across channels such as LinkedIn, programmatic media, email and sales enablement.

Our approach ensures every touchpoint is relevant to the priorities of key decision makers. By aligning messaging to commercial objectives and industry context, we help you build stronger relationships, shorten sales cycles and increase deal size.

For B2B marketers seeking measurable impact, Account Based Marketing delivers precision, accountability and sustained growth.

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Process

  1. Discovery call
  2. Proposal
  3. Research
  4. Design
  5. Build
  6. Test
  7. Monitor and enhance
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Work

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Client feedback

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Why Human Digital?

Human Digital is all about people. That means you – our clients and prospective clients, and all the people involved in your business. Our human-centred approach shines through in everything we do. 

So, why choose us? It boils down to four points:
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Human Centered1/4

More than creating beautiful interfaces, we create digital solutions to solve real problems with a human-centered approach. We make digital platforms usable and useful by focusing on the users, their needs and requirements.
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Agility2/4

Rather than working solely towards a single launch or website release, our process is more responsive. We test things out and make adjustments to give you the best result. 
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Collaboration3/4

It’s a two-way street, not just our ideas and thoughts. That’s why we want to collaborate and work closely with your business. By getting feedback, we can discover what people want and how to do it well. 
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Execution4/4

Great ideas and design is one thing, but we also make sure we execute and give you measurable results. We have the processes in place to deliver. 
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Clients

We work with leading brands, which gives us the chance to do some amazing things.

Let's build something good together

If you have a project in mind, we would be happy to have a chat about how we can make it happen.

Ben van Rooy

Strategy Director

Nick Brown

Marketing Director