October 2023
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ABB PowerCare
Client
ABB ELSE Global is a visionary company, leading with innovative solutions in power care services. The campaign aimed to raise awareness and demand for ABB's Power Care service agreements.
Problem
The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.
Process
The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.
Deliverables
The ABB ELSE Global Power Care campaign successfully executed comprehensive LinkedIn and Google ad strategies, produced a variety of engaging content like webinars and tools, and developed an intricate email nurture journey to guide potential customers through the sales funnel.
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Results
The campaign resulted in over 1.8 million impressions, 600+ marketing leads, and 31 sales leads. The strategy's effectiveness was evident in the high engagement rates and efficient cost per lead, especially after implementing language translations.
SERVICES →
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