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The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.
Process
The challenge was to engage both technical and non-technical audiences, driving them towards actionable steps such as using a savings calculator or attending webinars, ultimately resulting in increased transaction inquiries.
What We Delivered
The ABB ELSE Global Power Care campaign successfully executed comprehensive LinkedIn and Google ad strategies, produced a variety of engaging content like webinars and tools, and developed an intricate email nurture journey to guide potential customers through the sales funnel.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
The Impact
The campaign resulted in over 1.8 million impressions, 600+ marketing leads, and 31 sales leads. The strategy's effectiveness was evident in the high engagement rates and efficient cost per lead, especially after implementing language translations.
