Aluminium Facade Systems

Aluminium Facade Systems
Web Design, Marketing
July 2020
CONTEXT

Alspec is the market leader in the design and distribution of innovative aluminum systems to the architectural, residential, industrial and home improvement markets. Alspec needed a website for a new product line launch that showcased their new business Aluminum Facade Systems.


CHALLENGE

A new business unit was created for a completely new product range that didn't fit within Alspec's core business. We needed to create a new website and have a supporting marketing campaign to build brand awareness and ultimately sales.

The goal was to create a website that was premium in look and feel but simple and easy to navigate. The business goal was to have 1,000 impressions within the first month and 20 inquiries/leads per week from the website.


SOLUTION

A premium website to showcase the new business and product range. Key features include; automated marketing, animated colour charts, animated custom fabrication icons, and live user analytics and feedback.


PROCESS

The website needed to be launched in four weeks so we wasted no time having a discovery meeting to get us all on the same page. Human Digital then came back with some research findings to ensure our website would stand out among the competition.

A week later we had a design and loose template to work on. The Human Digital team gave us some great recommendations on how best to appeal to our audience. A few weeks later all the content we provided had been uploaded and the website went live.

RESULTS

The website has had over 5k impressions on Google and seen over 1.9k visitors since launching in July 2020.



Thanks to Human Digital's hard work, new inquiries and leads have been coming through the website. The website traffic has also increased by 40% since launch.

We were impressed with the amount of time and effort Human Digital went to get a better understanding of our business. They asked the right questions to ensure they were producing the best website to meet our needs as well as the customer's needs.

It was also great that Human Digital explained every step of their process in detail so that we could understand why they were doing what they did and what the intended outcome would be.


SERVICES →

A premium website to showcase the new business and product range.

Let's build something together

If you have a digital project in mind, we would be happy to have a chat about how we can make that happen.

Request a quote
Ben van Rooy
Founder and Design Director
NZ +64 9 889 3377
ben.vanrooy@humandigital.com
Daan Nooteboom
Account Director Australia
AU +61 2 8005 7770
daan.nooteboom@humandigital.com
Human Digital — The Experience Design Agency © All Rights Reserved.