iCare Insurance Product and Service Design

iCare Insurance Product and Service Design
Growth, User Experience, Customer Experience, Business Model
February 2019

Insurance and Care NSW (icare) insures over 310,000 NSW businesses and 193 NSW Government agencies and protects around 90 per cent of public and private sector workers in NSW. icare is committed to making the claims process easier for icare customers, and that includes the way providers submit and receive payments.


Developed an online portal for an Australian insurance brand that enabled healthcare service providers to digitally record treatments and request payments from service providers.


The solution offers a safe and secure way of allowing a provider to submit their invoices directly to icare. It’s easy to use, and gives healthcare providers more time to focus on their patients than worrying about payments. Payments using this solution represent a large and rapidly growing proportion of claims.


Business Model Design, Service Design, UX Design, Web Design, Workshop Design, Business Case Development

Let's build something together

If you have a digital project in mind, we would be happy to have a chat about how we can make that happen.

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Ben van Rooy
Founder and Design Director
NZ +64 9 889 3377
Daan Nooteboom
Account Director Australia
AU +61 2 8005 7770