Unilever Professional set out to increase awareness of Jif Professional — a versatile cleaning solution with over 100 uses — available at Bunnings across Australia. To reach business operators, Human Digital was engaged to deliver a Spotify-based awareness campaign designed to showcase Jif’s superior cleaning performance and everyday utility.
● Creative development of platform-optimized audio scripts and voiceover productions, canvas videos, display banners
● Tone of voice: light-hearted, cheeky, distinctly Australian — aligned with Spotify’s best practices
● Execution: Setup and deployment across Spotify’s ad network, targeting users by behavior, context, and geography
This creative approach ensured maximum listener retention, visual engagement, and brand memorability.
What We Delivered
Human Digital partnered with Spotify to build a full-funnel audio-first campaign that was native to the platform and tailored to the target audience.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
The Impact
🎧Want to listen to the ads?
Click here to listen to Jif Pro Ad 1
Click here to listen to Jif Pro Ad 2
The campaign outperformed across all KPIs — driving visibility, engagement, and most importantly, real-world sales uplift:
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
