Unilever Professional set out to increase awareness of Jif Professional — a versatile cleaning solution with over 100 uses — available at Bunnings across Australia. To reach business operators, Human Digital was engaged to deliver a Spotify-based awareness campaign designed to showcase Jif’s superior cleaning performance and everyday utility.
Human Digital partnered with Spotify to build a full-funnel audio-first campaign that was native to the platform and tailored to the target audience.
● Creative development of platform-optimized audio scripts and voiceover productions, canvas videos, display banners
● Tone of voice: light-hearted, cheeky, distinctly Australian — aligned with Spotify’s best practices
● Execution: Setup and deployment across Spotify’s ad network, targeting users by behavior, context, and geography
This creative approach ensured maximum listener retention, visual engagement, and brand memorability.
The Impact
🎧Want to listen to the ads?
Click here to listen to Jif Pro Ad 1
Click here to listen to Jif Pro Ad 2
The campaign outperformed across all KPIs — driving visibility, engagement, and most importantly, real-world sales uplift:
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
SERVICES →
