NRMA wanted to launch a new carbon offset experience for customers. This was a new service offering that differed from the traditional insurance offer.
Process
Supporting the product team we lead the design strategy bringing together customer experience, user experience and user interface design to create a microsite that allowed customers to calculate and pay to offset their driving emissions.
What We Deliver
Customer Journey Mapping and Program Strategy. We meticulously mapped out the customer journey, identifying key touchpoints for engagement. This formed the backbone of our program strategy and prioritization, ensuring a streamlined and effective user experience.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
The Impact
After four months the program has had 101 completed transactions totallying 190 tonnes of carbon offset.
