.png)
Unilever Professional aimed to enhance brand awareness with trade customers across Australia and New Zealand for its portfolio of cleaning and laundry brands stocked at Bunnings sheds in Australia and New Zealand. The challenge was to deliver high-reach, cost-effective Google Search and Display campaigns to drive views and clicks to the Bunnings website.
● Strategically delivered campaigns tailored by region, funnel stage, and product segment.
● Created branded Google display creative tailored to B2B relevance (e.g., bulk purchasing, professional use).
● Continuous keyword and budget optimisations across the year.
● Regular performance reporting and benchmark comparisons.
What We Delivered
Implemented full-year Google Search & Display campaign across AU and NZ.
Strategy, customer journey mapping & campaign planning End-to-end build of the Selector Tool Creative assets, including landing pages, infographics, and email nurture flows Paid B2B media planning & campaign Global coordination and delivery across EMEA, the US, and APAC Ongoing optimisation, reporting and collaborative account management
.png)
The Impact
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
SERVICES →
