.png)
Unilever Professional aimed to enhance brand awareness with trade customers across Australia and New Zealand for its portfolio of cleaning and laundry brands stocked at Bunnings sheds in Australia and New Zealand. The challenge was to deliver high-reach, cost-effective Google Search and Display campaigns to drive views and clicks to the Bunnings website.
Process
● Strategically delivered campaigns tailored by region, funnel stage, and product segment.
● Created branded Google display creative tailored to B2B relevance (e.g., bulk purchasing, professional use).
● Continuous keyword and budget optimisations across the year.
● Regular performance reporting and benchmark comparisons.
Deliverables
Implemented full-year Google Search & Display campaign across AU and NZ.
.png)
Results
Reach out to Human Digital to help grow your brand through powerful storytelling and strategic campaign management to create real impact.
SERVICES →
