Opportunity Account Executive, B2B Growth

At a Glance

Human Digital is a full-service B2B sales and marketing agency with teams across Australia, New Zealand and the Philippines. We are hiring an Account Executive, B2B Growth, based in Australia (preferred) or New Zealand, to win new clients and create pipeline. This is a full-time, full-cycle new business role, also known as a Business Development Manager or New Business Manager role. It is an individual contributor role, not a people leader role.

The Account Executive finds, opens and closes new B2B clients for Human Digital's services. These include Account-Based Marketing (ABM), demand generation, LinkedIn advertising, SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), websites and HubSpot CRM. Target clients are mid-market and enterprise B2B companies in industrial, manufacturing, construction, technology and professional services. The role reports to the CEO and pays a base salary plus commission.

About Human Digital

B2B Sales & Marketing. By Humans, For Humans.

At Human Digital, we believe in human connection. We exist at the intersection of people and performance, where digital tools amplify human understanding, and strategy meets empathy. We're a human-first, full-service B2B sales and marketing agency that turns data into decisions and clicks into conversations. We work with in-house sales and marketing teams to connect strategy, creative and execution, building the growth engines that drive and convert demand.

Yes, we love spreadsheets, but even more, we love what they unlock: measurable outcomes that move people. We're not BAU. We help brands break habits, win hearts, and create work that sticks, scales, and sells. See some of it at humandigital.com/work.

The Opportunity

We're looking for a driven, commercially sharp Account Executive to find and win new clients for Human Digital.

This is a full-cycle new business role. Your job is to create pipeline: identify the right B2B companies, open conversations with the CEOs, CMOs, Heads of Marketing and Sales Directors who own growth, and turn those conversations into qualified opportunities and signed work. You'll own your pipeline from first touch to signed proposal, then hand new clients over to our delivery team so you can get back to finding the next one.

You'll work a mix of self-sourced, referral, partner and inbound opportunities, but the best of your pipeline will be the pipeline you created yourself.

The timing is good. B2B buyers increasingly start their research in ChatGPT, Perplexity, Gemini and Google's AI Overviews, not just a list of search results. We help brands show up in those answers through Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), backed by our Semrush partnership. It's a fast-growing conversation in B2B marketing, and a powerful way to open doors with new clients.

You'll practise what we preach. You'll run targeted, account-based outreach across LinkedIn, email, phone, events and referrals, and use our own content, research and podcast to start conversations. You'll work alongside the CEO and leadership team on pitches, pricing and proposals. This is an individual contributor role, not a people leader role.

What You'll Do

Find

• Build and maintain a target account list of mid-market and enterprise B2B companies that fit our ideal client profile, with a focus on industrial, manufacturing, construction equipment, technology and professional services.
• Research each account to understand its growth goals, buying committee, current marketing set-up and likely triggers for change.
• Tier accounts by fit and intent, and plan the right mix of channels and messages for each tier.
• Track signals that a company is ready to talk, such as leadership changes, funding, new product launches, hiring and website or campaign activity.

Connect

• Run multi-touch outbound sequences across LinkedIn, email and phone, personalised to the account and the person.
• Build a visible presence on LinkedIn that starts conversations with marketing, sales and business leaders.
• Use Human Digital's content, research reports, events and podcast to create reasons to connect and follow up.
• Develop joint opportunities with our technology partners, such as Semrush, and with referral partners in your own network.
• Follow up inbound enquiries and referrals quickly and qualify them properly.
• Represent Human Digital at industry events, webinars and networking functions across Australia and New Zealand.

Win

• Run discovery meetings that uncover the prospect's commercial goals, sales cycle, pain points, budget and decision process.
• Map the buying committee for each opportunity, including the economic buyer, the champion and the influencers, and build a value case each of them can get behind.
• Qualify opportunities rigorously, and walk away from those that aren't a fit.
• Work with the CEO, leadership team and finance to shape solutions, pricing and proposals for long-term engagements and projects such as website builds.
• Present proposals and pitches to senior stakeholders with confidence, and handle objections and negotiation through to signature.
• Hand new clients over to the delivery team with a clear brief, so the first engagement starts strong.

Measure

• Keep HubSpot accurate and up to date, so every account, contact, activity and deal stage reflects reality.
• Report weekly on activity, meetings booked, pipeline created and deals won against agreed targets.
• Test new messages, channels and sequences, and share what works with the wider team.
• Feed what you hear from the market back into our positioning, services and content.

What You'll Bring

• 3+ years in a B2B new business role, ideally selling digital marketing, agency, consulting or MarTech services.
• A track record of creating your own pipeline and closing it, with targets met or beaten, deal sizes and wins you can point to.
• A live network of marketing, sales and business leaders in Australia or New Zealand.
• Experience selling considered, high-value services through long sales cycles, and a clear understanding of how buying committees make decisions.
• A working understanding of B2B marketing, including Account-Based Marketing (ABM), demand generation, LinkedIn, SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), websites and CRM. You don't need to be a hands-on marketer, but you do need to explain clearly how our services create commercial value.
• Confidence on the phone, on video and in the room, and the resilience to keep going when prospects say no.
• Excellent written English, with the ability to write short, sharp outreach that gets replies.
• Disciplined use of a CRM, ideally HubSpot, and comfort with sales tools such as LinkedIn Sales Navigator.
• Practical, everyday use of AI tools for account research, personalisation, sequencing and follow-up, and the curiosity to keep testing new ones.
• A self-starting, organised approach, with the ability to manage your own week and pipeline without close supervision.

Bonus points for an existing network in industrial, manufacturing, construction, technology or professional services, experience selling into New Zealand, Australia and international markets, or experience using content, events or podcasts to drive pipeline.

Why Join Human Digital

• Sell work you can be proud of, for respected B2B brands across Australia, NZ and beyond.
• Pitch with credibility, backed by a strong body of B2B work and partnerships such as Semrush.
• Work directly with the CEO and leadership team, with real input into how we go to market.
• Earn a competitive base salary plus commission on the new business you win.
• See your impact. In a small, growing team, every client you win shapes where the agency goes next.
• Collaborate with a genuinely supportive and low-ego team that values substance over flash.
• Enjoy flexibility and a culture built on trust and humanity.

Who You Are

You're the kind of Account Executive who hunts.

You're curious about how businesses grow, you enjoy the chase, and you get a real kick out of turning a cold name into a signed client. You're organised, persistent and honest. You'd rather qualify a prospect out early than chase a deal that was never going to close.

What Success Looks Like

We won't measure you on call volume. We care about meaningful conversations, qualified pipeline and new clients. In your first year, success looks like:

• A consistent pipeline of qualified opportunities, most of which you created.
• New long-term engagements and projects signed with B2B companies that are a great fit for Human Digital.
• Healthy margins, because every deal was scoped and priced properly with the team.
• A repeatable new business process, with sequences, messaging and playbooks the agency can keep running.

FAQs

What does an Account Executive at Human Digital do?

They build their own pipeline through outbound prospecting on LinkedIn, email and phone, plus partner, referral and inbound leads. They run discovery, shape proposals with leadership and close new long-term engagements and projects.

What experience is required?

3+ years in B2B new business, ideally selling agency, digital marketing, consulting or MarTech services. A track record of hitting targets, a network of marketing and sales leaders in Australia or New Zealand, and experience with HubSpot and LinkedIn Sales Navigator.

Where is the role based?

Australia is preferred, and we will also consider candidates based in New Zealand. The role offers flexible hybrid working.

Is this a people management role?

No. It is a hands-on individual contributor sales role working directly with the CEO and leadership team.

Ready to Apply?

If you're a Business Development Manager, Account Executive or new business lead who loves building pipeline from scratch, we'd love to meet you. Send your CV with a short note covering:

• The services you've sold, and the types of clients and deal sizes you've worked with.
• The targets you've hit and the revenue you've generated.
• A new business win you're proud of, and how you won it.

Join us in shaping the future of B2B growth.

Job Details

• Title: Account Executive, B2B Growth
• Seniority Level: Mid-Senior level
• Industry: Marketing & Advertising
• Employment Type: Full Time Employment
• Job Functions: Business Development, Sales
• Reports To: CEO
• Remuneration: Base salary plus commission on new business won
• Location: Australia (preferred) or New Zealand
• Hours: Standard business hours, with occasional events and early or late calls for international prospects

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