Digital Marketing Content Specialist

Sales

May 5, 2025

Are you a content-driven digital marketer with a sharp SEO/SEM mindset?

At Human Digital, we believe great marketing isn’t just about clicks and conversions—it's about meaningful connections, measurable outcomes, and human-centred experiences. We’re looking for a Digital Marketing Specialist who thrives on variety, moves seamlessly between strategy and execution, and is hungry to make an impact.

This is a dynamic role for someone who can think like a strategist, write like a copywriter, and optimise like a search ninja. You’ll work across a portfolio of clients spanning multiple regions and industries, contributing to digital experiences that are human-centred, high-performing, and grounded in clarity.

What you’ll do

You’ll be responsible for shaping and executing content and SEO strategies across various digital channels. In this role, you’ll:

Write clear, compelling ad copy for Google, LinkedIn and Meta platforms
Conduct SEO audits and develop actionable optimisation strategies
Implement on-page and structural SEO improvements across digital assets
Collaborate with creative, technical and client teams to ensure content aligns with business and user needs
Leverage AI to improve efficiency and workflow
Oversee language translations
Manage and publish digital content using enterprise-level CMS platforms (e.g. Sitecore, Adobe Experience Manager, SANA, Contentful)
Prepare end-of-campaign and performance reports with precise analysis and strategic recommendations.
Support account management by consistently and accurately updating client campaign templates with the latest campaign information.

You’ll be expected to take ownership of your work, stay current with the latest in content trends, digital performance, AI, and search developments, and adopt a mindset of continuous improvement.

What you’ll bring

3+ years of experience in digital marketing, with strengths in content strategy, SEO, and campaign execution
Proven ability to write engaging, structured content for B2B audiences
Hands-on experience with enterprise CMS platforms such as Sitecore, Adobe Experience Manager, SANA, or Contentful
Strong technical understanding of SEO principles and practical use of tools like SEMrush, Ahrefs, Screaming Frog, and GA4
Experience supporting digital advertising campaigns across Google, LinkedIn, and Meta
A detail-oriented approach, with excellent organisational and communication skills
A performance mindset—you care about outcomes, not just output

What it’s like at Human Digital

We’re a human-centred, strategy-led digital agency working across Australia, New Zealand, and global markets. Our clients trust us to solve complex marketing challenges through insight, creativity, and execution excellence. We’re agile, values-driven, and outcomes-focused, and we foster a culture where people do their best work together.