Driving Transformational Change In Australia’s Mining Sector

ABB is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. Human Digital is supporting ABB with digital marketing strategies and campaigns across Asia Pacific.

What was the brief/need

Human Digital was briefed by a division of ABB with the aim of helping solve Australia’s mining challenges. The ABB solutions for this brief encompass;

• the electrification & decarbonisation of the mining sector, 
• net zero technologies such as Green Hydrogen to help drive Australia’s energy transition and;
• supporting customer transformation through digitisation & automation of mining operations. 

ABB required support with developing a digital marketing strategy that could help them differentiate in their market and also drive thought leadership, awareness, education, and business to business sales enquiries.

How did we approach it 

Human Digital worked closely with the ABB marketing team to provide a range of skill sets including digital marketing strategy & planning, development and optimisation of landing pages, plus scoping, creating & managing digital ad campaigns.

These active digital campaigns have been well positioned to work alongside important conversations occurring in Australian media, where billionaires & business leaders such as Mike Cannon Brookes & Andrew Forrest are driving the conversation around Australia’s need for transformational change towards net zero emissions in the Australian energy industry & mining sector.

This Human Digital & ABB campaign is not only helping to drive these conversations but offer real tangible solutions to the businesses and people ready to take action.

Watch some of the recent Australian media here: Can renewable energy turn Australia into a global superpower? On 60 Minutes Australia & Digging In: Why powering a green future means more mines on ABC.