Outdoor Furniture Ideas Social Media

About

Outdoor Furniture Ideas is a family owned and operated company that has been supplying high quality outdoor furniture without the price tag for more than 15 years. They offer furniture their customers enjoy for many years with family and friends. 

From homes to hotels, they’ve got your outdoor furniture needs covered.

Scope

Back in 2019, Outdoor Furniture Ideas was in need of a social media marketing manager with a strong focus on content strategy. Over the years we have developed a service that includes socials and weekly EDMs. Continuous improvements and research result in the evolution of content and strategies in order to maximise the efficiency and impact of the digital marketing channels.

Solution

The requirements and purpose of social media platforms have changed significantly in the past decade, allowing people to directly purchase from the social media channels and making it essential to have a visual language that is consistent and appealing. 

It is also important to create visually aesthetic but digestible content that caters to sales when dealing with e-commerce brands. When designing a content strategy, the focus should be on the brand, its clients satisfaction and informative product description to create content for users to imagine the products in their space . 

This is exactly what our design team took into consideration when creating their new feed and planned posts. We observed the competitors in Australia and around the world to learn what we can and redesigned the posts that were clean, modern and high-quality.

We introduced product stories and reels that promoted the products the client wanted to showcase. We aesthetically arranged the posts showcasing the range, pictures of the furniture in the space and hero posts that highlighted a part of the range.