Vote for our SXSW Session

B2B belongs on the big stage, vote now to put it there.‍

SXSW Sydney voting is live, and we need your help to spark a bigger conversation.

The B2B landscape is transforming, and customers now expect experiences that combine efficiency with genuine human understanding. As automation reshapes business interactions, how do we preserve what matters most?

When prospects reach out today, they encounter chatbots, content algorithms, and automated journeys. Yet behind every B2B transaction is a human seeking solutions to real problems. Our panel will share actionable insights on creating experiences that leverage AI while strengthening human connections.

In our live podcast session, "Designing B2B Customer Experiences in the AI Age," we'll explore: 

• The new B2B buyer mindset and expectations 
• Strategies for balancing automation with authenticity 
• Building trust through technology 
• The evolving skillset for marketing professionals

Meet your expert panel:

• Sabrina Schmid – Communications & Marketing Manager, ABB
• Dr Drew Franklin – Senior Lecturer of Marketing, The University of Auckland Business School
• Ben van Rooy – Founder & CEO, Human Digital

If you believe B2B doesn’t have to be boring, and that great experiences drive great results, cast your vote. Let’s put this on the SXSW Sydney stage.

Your vote can make this happen: https://publicvoting.sxswsydney.com/profile/f3b315c6-d37f-406c-8b9c-3e19b32b0eca 

‍