Calling B2B Marketing Leaders: Help Shape the Future of B2B Marketing in Australia & New Zealand

B2B marketing is evolving faster than ever. From AI-driven efficiency to customer experience optimisation, the strategies shaping the industry today will define success in the years ahead.

That’s why Human Digital, in collaboration with the University of Auckland, Marketing Association (MA), and the Australian Marketing Institute (AMI), is launching an in-depth research initiative to uncover the latest trends and best practices in B2B marketing across Australia and New Zealand.

Why Your Insights Matter

We are inviting B2B marketing professionals like you to share your experiences and perspectives. This research will:

✅ Identify key trends impacting B2B marketing today and in the future.
✅ Track evolving challenges and opportunities to support better decision-making.
✅ Provide an annual resource for marketing leaders to benchmark strategies.

By participating, you’ll contribute to shaping a more data-driven and future-focused B2B marketing landscape.

What We’re Exploring

Our research will focus on three core pillars:

🔹 People – Talent development, customer relationships, and stakeholder trust.
🔹 Process – Customer journey optimisation and brand alignment.
🔹 Technology – AI, digital transformation, and investment efficiency.

Who Should Participate?

We’re looking for:

✔ B2B marketing professionals working with brands or companies.
✔ Leaders based in Australia or New Zealand who shape marketing strategies.
✔ Decision-makers eager to stay ahead of industry shifts.

What’s Next?

📅 Q1 2025 – Research design & participant recruitment.
📅 Q2 2025 – Survey rollout & data analysis.
📅 Q3 2025 – Findings presented at the MA B2B Conference (May 14) & final report release (Sept 1).

Be Part of This Industry-Shaping Study

This is your opportunity to contribute to meaningful insights that will influence the future of B2B marketing.

🔗 Register your interest today and be among the first to access the full report!