Digital Marketing can help you to drive more leads and sales for your business


Total digital ad spending is estimated to be over $389 billion in 2021. Staying up to date with trends and using the latest tools is key to success for any business. Here are some of the digital marketing trends that every small business needs to follow.

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1. Use Artificial Intelligence to your advantage

Artificial Intelligence (AI) is the road ahead to implement digital marketing strategies today. For one, it gives better insights into customer behaviour and accurate data for better decision-making.

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2. Live videos get more engagement

Live videos are a powerful marketing strategy, with popular brands making the most use of them. Small businesses like local bakeries and restaurants can benefit as well. Now is the time for emerging businesses to go live and connect with the audience on another level. Social media platforms like Facebook and Instagram are the go-to for live videos.

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3. Social media marketing

Over the years, social media has proved to be an immense boon to digital marketing. Social media marketing is fuss-free and cost-effective. It’s also simple. Just a business profile on Instagram or Facebook can help you get started. Once you start uploading posts regularly — attracting more customers and followers gets easier. Automate social posting and repost old blogs for more exposure. With clever social media marketing, you can get deeper insights into user demographics. You can then target consumers accordingly. Using trending hashtags can also help increase the reach of your posts — display products and market what you have to offer through posts for more exposure.

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4. Use social media stories

Tell a compelling story. People love stories, and renowned brands sell products using storytelling as a tool. Instagram has over 500 million daily active users. Are you engaging with them? Social media platforms spread the stories to larger audiences. You can do this through blog posts, disappearing stories, polls, live sessions, and podcasts. If readers like what you have to say, then you’ll get more conversions.

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5. Geofencing

Geofencing is a highly effective technique for attracting customers based on their geographic location. The app or software sends notifications or pop-ups to people entering a specific geographic area. The application uses GPS or WiFi to locate the individuals. If your business targets a local audience, this one’s a great choice. Build brand awareness the intelligent way. You can use intelligent pop-ups to draw potential customers quickly. A/B testing and the use of user mapping tools can help.

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6. Targeting ads locally

Businesses need to go local before going global, and the first step is to target local customers. One way is by targeting local ads — one of the most effective digital marketing strategies that will be fruitful for small businesses. You get to connect customers with local businesses that might be relevant to them. Keep up with the trends. Implement new strategies to see what works and what doesn’t. Don’t shy away from using new platforms and tools to target your audience demographic better.

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Source: The Entrepreneur‍