How B2B Brands Can Show Up in AI Platforms

SEO

July 22, 2025

As AI platforms like ChatGPT, Gemini, and Perplexity become everyday tools for decision-makers, the B2B buyer journey is being reshaped. Your customers aren't just searching anymore; they’re asking questions directly to AI.

So the question is: When your brand is part of those conversations, what do these platforms say about you?

At Human Digital, we help B2B brands increase their visibility and relevance in this emerging interface between content, brand, and AI.

Visibility Audits

We use our AI Toolkit to monitor where and how your brand appears across leading generative AI platforms. These audits uncover:

Whether your brand is being mentioned
What context it appears in
How it compares to competitors
What key attributes are being highlighted

We track both branded and non-branded queries, showing you how you perform against industry terms, problem-based searches, and solution-seeking prompts.

Track Your Presence Across ChatGPT, Gemini & Beyond

Our process starts by gathering and analysing real-world queries being asked of LLMs. From this, we identify relevant conversations for your category and run them through ChatGPT, Gemini, Perplexity, and other AI systems to see what surfaces.

We look at:

Your market landscape through brand mentions
The tone and positioning of your brand vs. competitors
Audience interests and intent based on the types of questions being asked

This gives you a data-informed lens into your brand's appearance in the new AI-led buyer journey.

Advisory & Reporting Services Built for AIO (AI Optimisation)

With this intelligence, we deliver strategic recommendations tailored to your business. Think of it as SEO for AI, but it is more contextual, strategic, and deeply connected to the brand.

We help you:

Optimise your content to influence AI-generated answers
Refine positioning based on how you're being described.
Discover white space for thought leadership and category ownership.
Track improvements over time as part of your AI Visibility Score

The Future of Brand Visibility Is AI-Native

Traditional SEO and SEM won’t be enough. In the next wave of digital marketing, B2B brands must adapt to how AI reshapes discovery, decision-making, and trust.

Human Digital ensures you don’t just show up, you stand out.

What B2B Marketing Managers Should Do Now

AI visibility isn’t a future initiative; it’s already reshaping buying journeys. B2B marketers need to act now to ensure their brands remain visible and relevant:

1. Include AI Visibility in Strategic Planning

Add AI Optimisation (AIO) as a strategic pillar alongside SEO, paid media, and content.
Work cross-functionally with content, product, and CX teams to align messaging.

2. Allocate Budget for AI Monitoring & Content Readiness

Set aside funds for ongoing AI audits and reporting.
Invest in content refreshes aimed explicitly at how AI models interpret your brand and category.

3. Shift Metrics Beyond Clicks and Impressions

Track AI coverage, tone of voice, and share of generative responses.
Establish new KPIs aligned with presence in AI answers and buyer-assistive content.