Human Digital Analytics: The Analytics Tool B2B Marketers Actually Want

You know that sinking feeling when your boss asks which campaigns are driving revenue and you have to say "let me get back to you"? Or when you're juggling fifteen browser tabs just to pull together a basic performance report?

Welcome to every B2B marketer's daily reality. You're managing campaigns across LinkedIn, Google, your website, email sequences, and somehow expected to connect all those dots back to actual pipeline and revenue.

Human Digital Analytics fixes that.

We connect your scattered marketing data into a single view that actually makes sense. No more data detective work. No more "I'll circle back" responses. Just clear answers to the questions your boss keeps asking.

Why Every B2B Marketer's Analytics Setup Is Broken

Let's be honest: you probably have great individual tools. Google Analytics, HubSpot, LinkedIn Campaign Manager, and Salesforce are all solid choices. The problem isn't your tools. It's that none of them show you the full picture.

You pull LinkedIn spend from Campaign Manager, website conversions from GA4, lead scores from your CRM, and email performance from Mailchimp. Then you spend half your morning in Excel trying to tell a coherent story. By the time you're done, the data's already stale and your next campaign needs attention.

Sound exhausting? That's because it is.

What We Built for B2B Marketers

Connect Your Marketing Stack We pull data from all your marketing tools—LinkedIn, Google Ads, your website, CRM, email platform, even your content management system—and put it in context.

Show What Actually Drives Revenue Raw metrics are useless. We show you which campaigns generate qualified leads, which content moves prospects through your pipeline, and which channels deserve bigger budgets.

Automate Your Reporting Those monthly reports that take you three days to build? We generate them automatically. Ready to share with stakeholders.

Catch Problems Early LinkedIn spend burning through budget too fast? Blog traffic dropping? Lead quality declining? We flag issues before they blow up your quarterly numbers.

What You Get as a B2B Marketer

Marketing Attribution That Actually Works

Track a lead from first LinkedIn click to closed deal. See which touchpoints matter and which are just noise. Finally answer "what's our best performing channel?" with confidence.

Reports That Don't Suck

Clean dashboards that tell a story instead of dumping data. Your boss will understand them. Your sales team might even thank you.

Early Warning System

Automated alerts when your campaigns need attention. Spend your time optimising, not monitoring.

Strategic Insights

Our system spots trends you'd miss manually. Time to scale that webinar campaign? Your content strategy needs a refresh? We'll tell you.

Who This Is For

B2B marketers who are tired of being glorified spreadsheet managers. If you're responsible for marketing performance and pipeline contribution, this is for you.

Perfect for marketing teams who:

• Manage campaigns across multiple channels
• Need to prove marketing ROI to leadership
• Want to spend time on strategy, not data wrangling
• Are tired of saying "I'll get back to you on those numbers"

Stop Wrestling with Spreadsheets

Your marketing data should make your job easier, not harder. Right now, you're probably spending more time collecting data than acting on it.

Human Digital Analytics changes that. One dashboard. All your marketing channels. Clear answers to the questions that determine your budget and career trajectory.

Ready to get your time back? Let's talk.