aybe you have come across Google Analytics searching online or heard it talked about in a meeting. This article is an introductory overview of the platform, and I have also included some links where you can find more information and free training.
Google Analytics is the most widely used web analytics service on the web. Google Analytics is a piece of code you put in your website pages to track visitors and learn about who they are and your site's behaviour. It is a powerful tool for web developers who want to improve their sites, marketers who want to reach more customers, and product developers that want to understand better how customers use their tools.
This guide assumes someone has already set up Google Analytics and has given you access. If you want information about setting up Google Analytics for your website, check out this guide.
To get started, you need to log in. Go to https://analytics.google.com/ and log in using the Google Account associated with the Analytics account you want to view.
When you first log in you will arrive on the home page. You will see a dashboard showing several critical metrics, including users, new users, average engagement time and revenue. Note: there are several versions of Google Analytics, so there may be differences depending on which one you are on, check out this article on the different versions of Google Analytics.
Here are some things you will find on the home page:
Click here to get a guided tour of Google Analytics
You can access reports through the dashboard on the home page or the left-hand navigation. Reporting options include:
Use the date range at the top right to focus on the dates you want to report on. You can apply filters, such as segments, using the menu at the top of the screen.
If you want to know more about Google Analytics, check out the Google Analytics Academy, where you can take free courses including:
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