Get the most from Hashtags

Research shows that using at least one hashtag with your Instagram post will increase your engagement rate by over 12%, compared to a post with no hashtags.

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1. Engagement
   Research shows that using at least one hashtag with your Instagram post will increase your engagement rate by over 12%, compared to a post with no hashtags.
2. Niche
   Research the hashtags that are right for your content / niche / industry / audience.
   
3. Stories
   How do you create a clean Insta story (while still adding hashtags)? Make them invisible!
   Camouflage them with the color same as the background or hide them with a sticker. Both work great.
4. High-density
   Limit your hashtags to up to 10 most relevant.
   High-density hashtags = High competition. Try to avoid using too many “large” hashtags - i.e. hashtags that have been used a lot of times. Less is more.
   Focus on low-density hashtags with less than 500,000 posts.
   Absolutely avoid banned hashtags. Type the hashtag in the search bar, If the hashtag doesn’t appear in the search results, then there is a change it has been banned.

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Need some help defining your hashtag strategy? Get in touch and our team can help you.

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