Overview

How to build the best website for your physio practice

In 2021, a physiotherapy website needs to be more than just a few pretty pages with a contact form, they need to share key information with customers, be optimised for social media and search, and be integrated with your booking systems.
Web Design
April 13, 2021

In 2021, a website needs to be more than just a few pretty pages with a contact form, they need to share key information with customers, be optimised for social media and search, and be integrated with your booking systems.

1. Write down your business goals

In 2021, your website is your business, and your business goals are your website goals. The first step is to understand what you are wanting to achieve - it could be winning more customers, opening a new location, or offering virtual consultation. Once you understand your goals you are ready to make decisions about your website.

2. Understand your customers

Once you have an idea about what you want to achieve the next step is to understand your customer and creating an experience for them. We find the best way to do this is to talk to your customers, ask them what they expect from your website and what you could do to create a great experience for them.

3. Check out your competition

It is also important to get an idea of what your competition are doing. What do their websites look like? What functionality do they have?

4. Create your brand identity

It is also important to get an idea of what your competition are doing. What do their websites look like? What functionality do they have?

5. Develop winning content

With your customer in mind

6. Choose the right platform

There are many website platforms in the market today ranging from website builders that anyone can use to complex systems that require expert developers. The platform you choose

Authors

Ben van Rooy
Founder and Design Director
ben.vanrooy@humandigital.com
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