Overview

Human Digital Colours

Introducing the new Human Digital colours
Design
May 5, 2021

Colour theory explains about how as humans we perceive colours. It is the art and science of using a colour. In colour theory, colours are organised on a colour wheel and grouped into primary, secondary and tertiary colours.

The colours chosen by the brand Human Digital is Pure Black, Petrol, Lilac and Off-White. These colours also represents or helps invoke different human emotions as stated below:

Black communicating sophistication, elegance and strength.

Purple communicating nobility, ambition, creativity and dignity.

White communicating peace, goodness and purity.

As we have been redesigning — refreshing and updating our materials and identity, the aim was to bring all these concepts into a minimal and elegant approach where it communicates the modern age and minimalism by using soft colours in contrast with black.

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