Augmented reality has the potential to be better than reality, as it allows users to preview items faster and more easily than in real life. For instance, it is much quicker to swipe through multiple makeup looks than to repeatedly wash your face to test the next color. Likewise, AR gives consumers the ability to preview furniture in its final location rather seeing it in a store and having to rely on measurements and imagination.
- This feature enhances users' understanding of the product, which in turn increases sales and lowers returns.
- Bring your products to life: Use new technology to showcase realistic, interactive versions of your products.
- Increase buying confidence: Help shoppers get a truer sense of the size, scale, and detail of your products.
Reference NN Group