Just as email itself isn’t dead, neither is email marketing. In fact, email marketing remains one of the most successful and cost-effective ways to reach customers. It’s certainly more effective—and efficient—than social media marketing. (Campaign Monitor)
When it comes to sales, the DMA reports that email marketing drives more conversions (66%) than any other channel, including social media, online search, and direct mail. The average order value from an email sale is more than three times higher than that of social media too.
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