Leading the future to zero emission vehicles
Human Digital is supporting ABB with digital marketing strategies and campaigns across Asia Pacific.
What was the brief/need?
Human Digital was briefed by the ABB e-mobility division with the aim of helping drive awareness and lead generation for Electric Vehicle Chargers across the Asia Pacific region.
ABB required support with developing a digital marketing strategy that could help them differentiate in their markets and also drive thought leadership, awareness, education, and sales enquiries for residential and commercial electric vehicle chargers.
How did we approach the brief?
Human Digital worked closely with the ABB marketing team to provide a range of skill sets including digital marketing strategy & planning, development and optimisation of landing pages, plus scoping, creating & managing digital ad campaigns.
These active digital campaigns continue to have impactful results across the Asia Pacific region.
A significant outcome of the campaign was a commercial sales enquiry in New Zealand which led to Z Energy working with ABB to provide EV charging for customers at some of its nearly 200 service stations and 160 truck stops.
Transportation is a major contributor to global CO2 emissions, accounting for nearly 24% of all emissions globally. More than 75% of that is road transportation, including cars, trucks and motorbikes. And passenger cars account for 60% of global road transportation emissions. Source
Acknowledging the impacts of climate change from petroleum emissions, the solutions Z Energy are putting in place to bring about the transition to lower carbon transport is firstly around EV charging and how they leverage their network across NZ to install ABB’s ultra fast electric vehicle chargers.
ABB has stated it’s proud to be a part of the electrification journey, ensuring a connected experience for Z customers. on ABB’s electric vehicle solutions.