Should you have a comapny LinkedIn page?

Our ultimate summary to help you not only understand the importance of having a LinkedIn business page but also provide the tools needed to create and grow your business.
Marketing
July 6, 2022
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Did you know LinkedIn has over 830 million users across the globe?

LinkedIn helps you in building your brand from a centralized place while affecting various groups; like your target audience, competition, and skilled individuals in your industry.

With new social networks sprouting up constantly, LinkedIn is a platform that's often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

Benefits of having a company page:

  1. It showcases your company, not just a single employee.
  2. Your employees act as indirect company ambassadors
  3. You can measure the effectiveness of your updates
  4. Be alerted when some mentions your company
  5. Promote your most important news
  6. Showcase your specialist services

Take a look at the computing giant, Dell's company page. It has more than 940,000 followers, who are interested in receiving technology based updates. Their news tends to be a mixture of industry developments and their own technology announcements.

What industry news or developments within your own business would be of interest to your target audience?

Unlike your personal LinkedIn profile, your Company page is publicly visible by default. This means that content shared from this page is ranked on the web - it impacts on your brand's SEO ranking. Share key word rich content from your company page frequently and in turn, you increase your firm's presence on the web.

When one of your employees updates his/her current 'Experience' section, on their personal LinkedIn profile, with your company's name, they are automatically attached to your company page. Simply by ensuring that everyone of your team has correctly Linked their profile to your company page, increases the chances that their connections will click the link and be sent directly to your company page.

Whenever you post a news update from your company page, LinkedIn provides you with analytics, which amongst others statistics, tells you; how many impressions your post has received; the number of clicks your post has generated, the number of Interactions your post has received, expressed as a number and as a percentage of impressions.

LinkedIn introduced 'Notifications' to company pages this year. This is a powerful feature, which sends you an email alert and a notification to your company page, whenever someone mentions your company in their personal LinkedIn status updates.

To really benefit from having a company page, you need to build a following and frequently post and monitor content from your page. It is clear that there are many things you could do to raise your brand profile and create more business opportunity using LinkedIn and you must select the options which are likely to present you with the easiest and most useful returns

Useful stats for 2022:

LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Linkedin lead generation
LinkedIn lead generation (Image source: HubSpot)

Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn.

B2B LinkedIn leads
B2B LinkedIn leads (Image source: LinkedIn)

That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high quality leads.

Mark Zuckerberg proclaimed video as ‘the next megatrend’, LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executives said they would choose to consume it via video.

Video consumption on LinkedIn
Video consumption on LinkedIn (Image source: MWP Digital Media)

Conclusion:

Most customers trust social media over advertising — including social media for brands and companies. Your LinkedIn Company Page contributes to this statistic, and, in turn, helps bolster your brand awareness, trust, and social activity. Use this guide to start developing your LinkedIn Company Page and start engaging with new customers, employees, investors, and followers.

If you are are confused about how to create a LinkedIn page checkout- Hubspot's LinkedIn Company Pages: The Ultimate Guide for a step by step guide to creating your page.

Click the video button below to get tips on what to post and how to grow your business after creating your company page.

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Authors

Srilekha Vatsavai
Digital Designer