Overview

Top Social Media Scheduling Tools

Ranking the top five social media scheduling tools
Content
November 8, 2021

Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. These solutions are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities.

Such teams use social media management tools to create engaging content that can be used in marketing campaigns, as well as to maintain an online presence. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. These social media marketing management tools are aimed at maximising search engine optimisation along with increasing inbound traffic, customer satisfaction, and customer conversion.

  1. HubSpot Marketing Hub

    With HubSpot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalised experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform.
  1. Zoho Social

    Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track relevant social conversations and respond to what matters. Advanced reporting features help you analyse performance using intuitive graphs, and create unlimited custom reports for you or your clients.
  2. Hootsuite

    With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organisations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive business results business leaders care about by integrating social seamlessly across your whole organisation. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organisation, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. Use the Best time to publish view to see the optimal days and times to publish your posts and build awareness, boost engagement, and drive traffic.
  1. Sprout Social

    Sprout Social is used by over 30,000 brands around the world, in industries ranging from education, hospitality, fashion, tech, digital marketing agencies and everything in between. This all-in-one social management solution empowers the customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.
  1. TweetDeck

    A powerful Twitter tool for real-time tracking, organising and engagement. It offers a more convenient Twitter experience by letting you view multiple timelines in one easy interface. It includes a host of advanced features to help get the most of Twitter: Manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet collections, and more.

Source: G2

Authors

Ivonne Baron
Graphic & UX Designer